Presidente do Flu confirma que clube se surpreendeu com número na venda das novas camisas

Duranta a entrevista exclusiva que concedeu ao site Globo Esporte, o presidente do Fluminense, Mário Bittencourt, tocou em diversos assuntos do clube. Dentre os quais a venda das novas camisas, quando o mandatário revelou uma certa surpresa com o alto número de vendas nas primeiras horas de comercialização, quando o torcedor adquiriu cerca de três mil peças em apenas 12h de vendas.

Dizer pra você que o clube ficou surpreso com a torcida do Fluminense comprando camisa, eu te diria que não. Porque a torcida do Fluminense compra muita camisa, tanto que na época de Adidas, o Fluminense era o quarto clube que mais vendia camisa no país. Agora, o que nos surpreendeu foi a quantidade de compra de camisas de um dia para o outro, isso foi até uma surpresa positiva, o volume de compra de uma vez só – disse o presidente, que classificou o alto número de vendas ao trabalho realizado pelo marketing do clube:

Acho que isso (as vendas no curto espaço de tempo) se deve muito ao belo trabalho que o marketing fez, que é justamente o trabalho de divulgação. Uma vez que foi muito vem divulgado com a live, e a gente teve um resultado muito positivo. Claro que a camisa e lindíssima também e isso ajudou muito – concluiu.

Mário ainda deu uma pequena explicação sobre o contrato entre Fluminense e Umbro.

– A umbro não pagou nada para o Fluminense estampar sua marca na camisa nem o Fluminense pagou para a Umbro fabricar. O que temos é um cláusula de royalties, onde o clube ainda ganha uma bonificação de acordo com metas batidas. É um contrato muito, muito bom, com mais flexibilidade, com chance do Fluminense produzir mais material novo ou até material exclusivo – explicou Mário.

Foto em destaque: Lucas Merçon/FFC

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186 Replies to “Presidente do Flu confirma que clube se surpreendeu com número na venda das novas camisas”

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